about
the everyman campaign
Why do we need the Everyman campaign?
Everyman is The Institute of Cancer Research's national
campaign to raise awareness and funding for male cancers. The Institute
of Cancer Research launched Everyman in September 1997 to
highlight the issue of male cancers and to raise money to establish
the UK's first dedicated male cancer research centre.
Everyman has been set up by The Institute to target male cancers
because:-
- men's awareness is very low
- the factors that cause male cancers are not fully understood
and much more research is needed
- research is severely underfunded
- male cancers are on the increase
Men know more about breast cancer than male cancers yet . .
.
- Prostate cancer is now the most
commonly diagnosed cancer in Uk men, even more common than lung
cancer. Despite this fact only a small fraction is allocated to
prostate cancer research compared to £300 million for cancer
research as a whole. The causes of prostate cancer are still not
understood.
- Testicular cancer is the most
common cancer to affect young men between the ages of 20 and 35.
Cases have almost doubled in the last twenty years yet a MORI
poll revealed men are dangerously ignorant with 84% men knowing
little or nothing about it. This type of cancer is 96% curable
if detected in the early stages, thanks to the treatment that
The Institute of Cancer Research developed in our unique partnership
with The Royal Marsden Hospital.
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"The
years since the diagnosis have been very hard. I've needed the
support of all my family and friends, but I've felt that I needed
to help them through it too. I'm just glad that I've been born
at a time when people are starting to understand the disease,
when there's hope."
Paul
Bartlett
husband and father
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