Everyman - Funding research to cross out male cancer

Everyman is the UK's leading male cancer campaign

Donate now

Help Everyman Cross Out Male Cancer

June Marks the 10th Annual Everyman Male Cancer Awareness Month

24 May 2007

Throughout June, Everyman is urging the nation to take part in its 10th Annual Everyman Month to help raise awareness of, and fund research into, prostate and testicular cancer – a subject often neglected despite one man an hour in the UK dying from prostate cancer alone. A whole host of names are lending their support including Dermot O’Leary, Frank Skinner, Jason Donovan, Linford Christie and Sir Terry Wogan.

Prostate cancer has overtaken lung cancer as the most common cancer in men, and the incidence of testicular cancer has increased dramatically - almost 4-fold in the last 50 years. And it’s not only men who need to take notice - women play a crucial role in encouraging loved ones to visit doctors and making sure the message is heard loud and clear.

Sir Terry Wogan comments: "Much more research is needed to discover the causes of prostate cancer and to find better treatments. Making a donation during Everyman Male Cancer Awareness Month helps fund this vital work and ultimately saves lives."

To get on board, take part in one of the specially organised events in aid of Everyman or organise your own event – just do something! Check out www.everyman-campaign.org for further information.

The FA, The PFA and the Everyman Male Cancer Campaign ran the annual ‘Keep Your Eye on the Ball’ awareness fortnight from the 4th – 18th March 2007, helping to raise awareness of testicular and prostate cancer to the football community.

Everyman Calendar of Events:

14 May	Naked Centrefolds Pick up the June issue of Cosmopolitan to see a host of male celebrities bare all in its Celebrity Naked Centrefold feature - all in aid of Everyman!
27 May	Edinburgh Marathon As one of the Marathon’s official charity partners, Everyman has 86 runners taking part so far and it’s still not too late to sign up! Places are available in the full marathon or Hairy Haggis Relay - which involves a team of four runners completing the course between them.
JUNE	Everyman Advert. Everyman is famous for its innovative advertising and this year will be launching a new celebrity ad campaign to stress the need for more support for prostate cancer.
3 June	Keep Your Eye on the Ball 5k Run As the football season draws to an end, keep supporting your team by joining in this 5K run for men, in Victoria Park London. Supported by The FA and The PFA, men can run on behalf of their chosen football club, and be pitted against hundreds of rival fans on the day - and may even find themselves up against a few professional players too!
7 June	Walk With Cancer Ball Hosted by Eric Way, international couture designer renowned for dressing Charlotte from ‘Sex in the City’. This black tie event will include a champagne reception, fashion show and live music.
15-17 June	Go Sports Mad Follow the lead of Asda and Debenhams employees across the country and Go Sports Mad around Father’s Day by making a donation to dress up in your favourite sports clobber for the day.
28 June	A Night in Fashion The opening night of The Tower Music Festival will see supermodels and designers from around the world take to the catwalk in a one-off fashion show set against the backdrop of the Tower of London. Everyman and Fashion Targets Breast Cancer® are being supported by the event - to buy tickets visit www.towermusicfestival.com
During June	The Big Stride Dust off those walking shoes and help stamp out male cancer by organising a sponsored walk with family, friends and colleagues. It's a great opportunity to socialize, get active and help make a difference.
	Hit the High StreetCheck out the range of specially commissioned merchandise available from June, including Everyman t-shirts from Asda. With strap lines like ‘Life’s a lottery – Check Yours’, they are designed to make men aware of the importance of self checking. Debenhams Department Stores has also teamed up with Calvin Klein Underwear to launch the Calvin Klein Everyman Trunk. From t-shirts, shoes and key-rings to men’s grooming products and underwear, there is something to suit any budget!

For further information on Everyman Month events, fundraising ideas, and free leaflet on testicular or prostate cancer visit www.everyman-campaign.org

- ends -

To request photography (celebrity and product shots), arrange an interview with a cancer expert or to speak to someone about their experience of male cancer, call Anna Capleton at the Everyman Press Office on 020 7153 5312 or

Notes to editors:

About Everyman

The Everyman Campaign is run by The Institute of Cancer Research to raise awareness of, and fund research into, prostate and testicular cancer at The Everyman Centre – Europe’s first and only centre dedicated to male cancer research. For more information please visit www.everyman-campaign.org

About Male Cancer

Prostate cancer kills one man every hour in the UK and almost 32,000 new cases are diagnosed each year. Prostate cancer is now the most common cancer in men, overtaking lung cancer.
Testicular cancer is the most common cancer amongst young men aged between 15-45 and affects around 2,000 men a year in the UK.
Men remain notoriously bad at discussing health matters, so awareness can literally save lives

Everyman Official Merchandise: Stockist and Price Details

Asda George T-shirts, available from 26 May are available at all Asda and George stores, costing £6 each (£1 from each t-shirt will be donated to Everyman). Key-rings will retail at £1 with 60p from each donated to Everyman. Stockist number 0500 100 055.

Topman pin badges will be available at Topman stores nationwide and online at www.topman.com costing £2 each with all profits going to Everyman.

The Calvin Klein Everyman Trunk retailing at £19, will be available exclusively in Debenhams from 28th May and online at www.debenhams.com

The Morphy Richards Comfigrip iron and grooming appliances are available from Argos, www.amazon.co.uk and www.morphyrichards.com. Comfigrip iron RRP £49.99. Cordless Clipper and Mini Straightening Iron Set cost £29.99

Oliver Sweeney shoes are available in stores and concessions where stocks last. RRP£364, with £50 donated to Everyman. http://www.oliversweeney.com/

Everyman: Funding research to cross out male cancer

Everyman is a campaign run by The Institute of Cancer Research. A charity, Not for Profit. Company Limited by Guarantee. Registered in England No. 534147.