Boots Men Partners With Everyman Campaign To Raise Awareness Of Male Cancers

Wednesday 8^th March 2000

Boots Men - the only retailer to focus purely on men's grooming, health & fitness - has joined forces with everyman, a national campaign run by The Institute of Cancer Research to raise awareness of and funding for male cancers.

A Boots spokesperson said today, "Research has shown that men know little about testicular cancer and are uncomfortable about confronting health issues. With a high male customer profile, Boots Men is the ideal partner for everyman. An increasing number of men will become aware of testicular and prostate cancer through the sale of the perkin at Boots Men."

John Heyd, Marketing Manager for The Institute of Cancer Research, said, "We know that men often don't pay enough attention to their health and our campaign has been set up to try to combat this. This is the perfect partnership - with Boots Men, we can encourage men to think about wider health issues as well as their external beauty!"

Testicular cancer is the most common cancer to affect men between the ages of 20 and 35. Cases of testicular cancer have doubled in the last twenty years with more than 1500 men developing the disease each year.

About 17,000 men are diagnosed with prostate cancer each year and this incidence is predicted to rise considerably, overtaking lung and breast cancer. The majority of men with prostate cancer are aged over 60 years, although it can occur in younger individuals.

The everyman campaign was established in 1997 to raise awareness of and funding for male cancers. Last year the campaign was launched by Robbie Williams, who fronted his first ever television commercial on behalf of everyman.

- ends -

For further information please contact:-

• For further information please contact The Press Office on:-
  Tel: 0207 970 6030 or email:

• Zoe Hallam at Boots Men, 0115 959 2161 email