Make A Difference and Support the Everyman Male Cancer Campaign

The eighth Everyman Male Cancer Awareness Month runs throughout June.  This annual focus on prostate and testicular cancer is an on-going campaign to increase both awareness and funding for vital research into these cancers. 

Year on year Everyman strives to improve its visibility and target new audiences by forming fresh partnerships with key organisations and continuing to build on the success of existing ones.   This year is proving no exception; Everyman has joined forces with selected partners to launch its awareness month.

Leading names including Topman and Oliver Sweeney, are generously donating a percentage of the retail price on all sales of specially commissioned and designed men’s items, directly to the Everyman campaign.   From shoes to wristbands, and boxers to cufflinks there’s something to suit any budget and each item sold will help to benefit men everywhere. 

Topman wristband and underwear range

The underwear range will be sold across the 16 Topman megastores and online at www.topman.co.uk.  The range comprises eight items in total including a khaki mesh panel vest and white sport stripe brief; 10% of sales from these and any other items purchased from the designated stores on 24th May will be donated to Everyman. 

Oliver Sweeney

Wolsey sock 

Quality British clothier Wolsey has teamed up with Oliver Sweeney to produce Everyman socks.  The black socks with contrast heel and toe in turquoise, feature the Everyman logo and Oliver Sweeney’s signature logo.  The socks will retail for £5.00, with £1.50 going to Everyman, and will be stocked in Wolsey stores in Leicester and Birmingham, and in over 1,500 independent menswear stores nationwide.  For stockist details please visit www.wolsey.com

Haines & Bonner cufflink

These silver-plated cufflinks, which feature the Everyman logo, add the perfect finishing touch to dress shirts.   Available from Haines & Bonner stores nationwide they cost £30, with £5 per pair sold going to Everyman.  For store locations please visit www.hainesandbonner.co.uk  

Ann Summers

The Love God badge in the instantly recognizable style of Purple Ronnie, has been exclusively designed for Everyman and will be on sale in Ann Summers stores throughout June, priced £1.

All items will be on sale from June at dedicated outlets, while stocks last. 

-ends-

For further information or photography, please contact:
Victoria Rae
Everyman Press Office
The Institute of Cancer Research
Tel: 020 7153 5312 Email:  

Notes to Editors

• Everyman is The Institute of Cancer Research’s campaign to raise awareness of and funding for research in prostate and testicular cancers. The Institute has built Europe’s first dedicated Male Cancer Research Centre. 
• The Institute of Cancer Research needs to raise £2m each year to support the pioneering research in the Everyman Centre. 
• The Institute of Cancer Research is a centre of excellence with leading scientists working on cutting edge research. It was founded in 1909 to carry out research into the causes of cancer and to develop new strategies for its prevention, diagnosis, treatment and care.
• The Institute is a charity that relies on voluntary income. The Institute is a highly cost-effective major cancer research organisation with over 90p in every £ directly supporting research.