F+F for Men at Tesco joined forces with Everyman in 2006 by selling a limited edition 'Protect your Nuts' pants and keyring set to raise money for male cancer research.
The stylish cotton lycra trunks sold for £5 in over 380 Tesco stores across the UK, with all profits donated to Everyman.
Tesco was also committed to raising awareness of the issues around male cancer by putting a 'What Every Man Should Know' information booklet, with every pair of trunks.
