Now Everyman Is A Love God

Exclusive Purple Ronnie badge to be sold in Ann Summers in aid of Everyman Male Cancer Campaign

To launch its awareness month in June, Everyman Male Cancer Campaign has teamed up with Purple Ronnie and The Big Badge Company who have created the Love God badge, which will be sold throughout Ann Summers stores from June until stocks last. 

“We are delighted to be working with Everyman for the second year running.  Male cancer is an important issue that needs to be highlighted.   By selling the Love God badge we hope to raise money for the vital research and education that the Everyman campaign provides for men throughout the UK,” said Jacqueline Gold, Chief Executive of Ann Summers. The Everyman Male Cancer Campaign was launched in 1997 to raise awareness of and funds for testicular and prostate cancer.  The incidence of male cancers is on the increase yet far less is understood about their origins than any other form of cancer.   The Love God badge is available at Ann Summers stores nationwide from June 2005 and is priced at £1.

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For further information or photography, please contact:
Victoria Rae
Everyman Press Office
The Institute of Cancer Research
Tel: 020 7153 5192 Email:  

Notes to Editors

• Everyman is The Institute of Cancer Research’s campaign to raise awareness of and funding for research in prostate and testicular cancers. The Institute has built Europe’s first dedicated Male Cancer Research Centre. 
• The Institute of Cancer Research needs to raise £2m each year to support the pioneering research in the Everyman Centre. 
• The Institute of Cancer Research is a centre of excellence with leading scientists working on cutting edge research. It was founded in 1909 to carry out research into the causes of cancer and to develop new strategies for its prevention, diagnosis, treatment and care.
• The Institute is a charity that relies on voluntary income.