Celebrities pull on their pyjamas in aid of everyman
On 13th December celebrities including Mick Jagger, Jodie & Jemma Kidd,
Jamie Theakston, Jordan and Partick Cox will be sneaking out in their
pyjamas ready for a night of pillow talk, hot cocoa, corridor creeping
and pillow fights! The Fashion & Textile Museum will, for one night only,
play host to a night of naughtiness as a horde of celebrities clad only
in their pyjamas pick up their pillows and join the fight against male
cancers.
The venue will include a boy's dormitory, tuck shop, pillow fighting
room and boudoir. Guests will be able to indulge themselves as there will
be a hairdresser, manicurist and relaxation expert on hand, as well as
live performances from Five Guys Named Mo to ensure the night really goes
with a swing.
The stars will be jumping into bed to raise awareness and funds for everyman,
The Institute of Cancer Research's male cancer awareness campaign. The
exclusive party has been organised with the support of a star-studded
committee that includes Geri Haliwell, Tania Strecker and Atomic Kitten
to name but a few.
The highlight of the evening will be an auction of celebrity pyjamas
which will see people digging deep into their dressing gown pockets in
a bid to go home in Robbie Williams', Paul McCartney's, Elton John's or
Michael Caine's pyjamas!
Jemma Kidd explains why she will be slipping into her nightdress and
joining in the bedtime fun:
"The event is going to be totally crazy and involves my two favourite
past times because I love being in my pyjamas and I love a good party.
There is a really important message behind the party though - we need
to make men sit up and listen so that they are all aware of the symptoms
of testicular cancer
Recent findings from the everyman campaign show that embarrassment
prevents over ¼ of men under 25 from seeing their GPs. The findings give
real cause for concern in view of the fact that testicular cancer is the
most common cancer amongst young men and has a 96% cure rate if it is
caught early. Therefore awareness and early diagnosis of the disease is
vital.
Philip Black, Director of Fundraising at The Institute of Cancer Research
said: "The Pyjama Party is a really fun way to raise more awareness of
male cancers as well as vital funds for everymans' male cancer
awareness campaign. Events like this Pyjama Party are crucial to our success.
They enable to us to continue our research and to make a real difference
in the fight against cancer."
The Institute opened the UK's first dedicated Male Cancer Research Centre
in November 2000 to carry out research into many different aspects of
male cancers. The centre needs £2 million annually and money raised from
the Pyjama Party will go towards supporting this vital research.
-Ends-
For further information, promotional pictures of the Pyjama Party,
or to arrange an interview with Jago Anderson from Wrong Productions or
an everyman spokesperson, please contact The Institute of Cancer Research
press office on 0207 970 6030 or out of hours 0778 427856 or by email
on
To see the celebrities arriving in their pyjamas from 9.00pm onwards
please call Becky on 0207 970 6030.
Notes to the editor:
- The Pyjama Party is raising funds for The Institute's everyman
campaign, a national campaign to raise awareness of and funding for
male cancers. The campaign was set up in 1997 to combat a lack of awareness
about male cancers amongst the general population and a lack of funding
for research.
- Testicular cancer is the most common cancer among young men from 15-35.
Cases of testicular cancer have risen by 70% in the last 20 years but
doctors do not know why.
- The Institute of Cancer Research has recently been named a Centre
of Excellence for prostate cancer.
- Prostate cancer affects older men. It is the second most common cancer
in men, with 21,400 new cases diagnosed every year.
- The Institute of Cancer Research is a charity that depends on voluntary
funds.
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