Everyman - Funding research to cross out male cancer
Everyman is the UK's leading male cancer campaign
T M Lewin
For June 2007 Everyman was pleased to announce a new partnership with high street retailer Debenhams.
The issues surrounding male cancer featured in stores, window displays and Desire magazine during Everyman Awareness month, enabling us to reach Debenhams customers across the country.
And to launch the Debenhams Everyman campaign
Scott Maslan, star of the Bill and new recruit to Eastenders, kindly agreed to model a special pair of
Calvin Klein boxer shorts that
will see donations coming to the
charity from every pair sold,
throughout the year.
Further to this year round
promotion Calvin KleinUnderwear further promoted the cause by donating 50p from sales of the entire range of Calvin Klein Underwear sold at Debenhams throughout the month of June to the charity, hoping to raise £30,000 from the promotion towards our scientist’s research.