Partnering with The Institute of Cancer Research

The power of linking with the right cause

Working with the right cause can help companies increase sales, influence brand choice and enhance corporate image

• 86% of consumers agree that when price and quality are equal they are more likely to buy a product associated with a cause
• 68% of consumers say medical causes are the most important

(Research International)

In addition such partnerships can help access new customers and markets and improve employee morale.

"With 2 in 5 people in the UK developing cancer at some time in their life, cancer touches everyone and has a major impact on our community."

A partnership that works

At the heart of our corporate relationships is a belief in mutually beneficial goals. Our team of professional fundraisers and public relations staff will work with you to ensure that both business and charitable objectives are met through one or more of the following mechanisms:

• Cause related marketing promotions
  Your company and The Institute of Cancer Research can benefit equally through initiatives specifically linked to your marketing objectives.
• Corporate sponsorship
  Sponsoring one of our events, public initiatives or projects can help you reach your target audience and contribute to our fight against cancer.
• Charity of the year
  Adopt The Institute of Cancer Research as your company's Charity of the Year and involve your employees in the fun of fundraising.
• Corporate donation
  Corporate donations are a tax-effective way of making a major contribution to The Institute of Cancer Research's work.
• Payroll giving
  Encourage your employees to make monthly contributions to The Institute of Cancer Research, and then match their contributions.
• Secondments
  Secondments of employees are an excellent way to develop new skills and motivate your employees while making a real contribution to The Institute of Cancer Research.
• Gifts-in-kind
  By donating products or services to The Institute of Cancer Research your company will help us to reduce our costs and therefore spend more on cancer research.
• Matched employee fundraising
  Match £ for £ the money raised for The Institute of Cancer Research by your employees.