Everyman explained
Who we are. What we do. And why we do it.
Everyman is a campaign that was launched by The Institute of Cancer Research in 1997.
We launched it for 3 main reasons:
- The incidence of prostate and testicular cancers was rising dramatically.
- A lack of funds meant that too little research had been carried out.
- Men were (and many still are) notoriously bad at discussing health matters.
Which added up to one big reason – too many men were dying from prostate and testicular cancer.
Everyman was launched to do 2 things:
- To break the taboos surrounding prostate and testicular cancer and raise awareness of them amongst men and women.
- To raise funds so that our scientists could carry out research vital to improving the outlook for every man - and so cross out male cancer.
