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Fashion a Ball Logo

HAVE YOU GOT THE BALLS TO JOIN IN?

Stars Take A Model Role At The Tate Modern, In Support Of The Everyman Campaign

On December 3rd Cup Promotions presented the most stylish celebrity-attended event in the lead up to Christmas, ‘FASHIONABALL’ in the Turbine Hall at Tate Modern. In association with BT Openworld, this exclusive event brought together celebrities, designers and top name DJ’s to raise awareness of The Everyman Campaign, in its fight against Male Cancer.

The FASHIONABALL event was the ultimate way to kick start Christmas. The main feature of the evening was, a celebrity fashion show where (…in-keeping with the event theme…) ‘Ball Sports’ players traded the pitch for the catwalk. Celebrity models who took part included Premiership footballer, Ashley Cole, England rugby player, Martin Offiah) and stars from the world of cricket and tennis. Hosts for the evening were Heart FM presenters Harriet Scott and Erika North.

Other celebrities who took part in the fashion show included; Gary Lucy, Joanna Taylor, Lisa Rogers, Judi Shekoni, Select Models (Camilla, Kelly, Kirsten V and Verity) Model Behaviour girls and Rachel, Angela and Emma from Sky One’s Dream Team.

Under the guidance of Esquire’s fashion director Tony Lewis, top name designers and brands such as Damaris, Daniella Helayel, Ylva Lilljefors, Reiss, Camilla Ridley, UTH, All Saints, and Kronk provided items from their current seasons collection for the fashion show. As associate sponsor of Fashionaball, SKECHERS provided footwear for the entire fashion show. On hand to glam up the stars was Daniel Galvin’s hair stylist Lino Carbosiero and celebrity make-up artist Lisa Armstrong.

Ashley  Cole on Catwalk

Teddy Sheringham

Created by celebrity event organisers, CUP Promotions, ‘FASHIONABALL’ was an invite only event. Guests attending to watch the fashion show were Charlie Brooks, presenter Ant McPartlin and footballers Teddy Sheringham, Sol Campbell, Matthew Upson, Jason Cundy and Mickey Thomas to name but a few.

Top name DJ’s; Fred Deakin (Lemon Jelly DJ Set), DJ Wise, Eric Soul and Groove And Bass Movement along with DJ’s from Colin Williams at PLUSH (all provided by dotmusic) entertained the party crowd well into the early hours. Other attractions included a silent auction which raised over £10k for the charity - guests bid for a selection of luxury prizes, including signed sporting memorabilia, a holiday to The Maldives and limited edition designer watches.

Further Information

To find out more about how your company can become involved with everyman please contact:

Juliette Elam
Corporate Account Manager
Direct line (020) 7153 5306
Email:

 


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everyman is an appeal byThe Institute of Cancer Research

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