Everyman - Funding research to cross out male cancerEveryman is the UK's leading male cancer campaign
Everyman advert 2007This year, Everyman is focusing on raising awareness of prostate cancer and the fact that in the UK more than one man every hour dies of the disease. Simon Callow and Laurence Llewelyn-Bowen star in our poster adverts getting 'Prostrate for Prostate' and urging men not to take prostate cancer lying down. The striking campaign was created pro bono by Delaney Lund Knox Warren.
Download Laurence's advert (pdf; 131Kb) Download Simon's advert (pdf; 137Kb) Everyman launched the advert with a group of 24 men lying prostrate on the floor at various London hotspots to highlight the need for increased funding for prostate cancer research. The 24 men represented the number of deaths caused by the disease in the UK in a single day alone. Prostrate men at London's South Bank
Leicester Square
St Paul's 
Everyman: Funding research to cross out male cancer
Everyman is a campaign run by The Institute of Cancer Research. A charity, Not for Profit. Company Limited by Guarantee. Registered in England No. 534147. 
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