Everyman - Funding research to cross out male cancerEveryman is the UK's leading male cancer campaign
Debenhams and Calvin Klein Launch Exclusive New Trunk to Support the Everyman Campaign
28 May 2007
With nearly 32,000 cases of prostate cancer diagnosed every year and testicular cancer affecting around 2,000 men per year - the need to raise awareness and funding for vital research has never been so great.
In the fight against testicular and prostate cancer Calvin Klein Underwear, in conjunction with Debenhams, launches the Calvin Klein Everyman Trunk in support of male cancer research.
Modelled by actor Scott Maslen, D.S. Phil Hunter in ITV1's 'The Bill', the stylish Pro Stretch Trunk comes in strech cotton for maximum comfort and is accented with the signature colours of Everyman. The Calvin Klein Everyman trunk will be sold at Debenhams department stores all over the country from 28th May to the 18th June. 50p from the sale of each Everyman Trunk as well as each Calvin Klein men's underwear item will go to Everyman. Debenhams and Calvin Klein Underwear aim to raise over £30,000 during Everyman Male Cancer Awareness Month in June and throughout 2007. In addition, the Calvin Klein Everyman Trunk will continue to be available throughout the year while stocks last.
Michael Sharp, Chief Operating Officer at Debenhams says "It is vitally important to raise awareness of this condition and we are happy to support the Everyman Campaign."
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For more information please contact the Everyman press office: For more information on Scott Maslen please contact: Annette Argent
To download free high resolution images please visit www.prshots.com/debenhams
Everyman: Funding research to cross out male cancer
Everyman is a campaign run by The Institute of Cancer Research. A charity, Not for Profit. Company Limited by Guarantee. Registered in England No. 534147. 
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