everyman month June 2000

May 20, 2000

What's happening in June:

• The everyman perkin - our campaign symbol - will be sold nationally in shops including Asda, Boots Men, Paul Smith, Virgin, the Halifax Building Society and many more
• On June 9th we're running a national fundraising day - Sports M.A.D (Make A Difference) - encouraging people to wear their sports gear to work and pay £1 to charity, or organise a charity sports game to raise more funds. A top celebrity team will get the ball rolling in May when they launch the 'Go Sports MAD National 5-a-Side Tournament for everyman' - call our hotline on 020 7878 3810 for more information
• Educational leaflets providing information on prostate and testicular cancer will be distributed nationally
• Clubbing against cancer - everyman is teaming up with top DJs, including Carl Cox and Rocky, with nights around the country in aid of everyman starting in June and lasting throughout the summer
• everyman is linking up with ASDA stores throughout the country, selling boxer shorts, father's day cards and male toiletries - the perfect presents for Father's Day!
• We'll also be linking up with Boots Men stores who will be selling the perkin and giving all tips to the campaign - so any man wanting to pamper himself should go down to their 2 stores and donate to a worthy cause at the same time
• The launch of our first photography exhibition, with top celebrity photographer Rankin
• The final judging of the Brass Monkey's Bold As Brass competition - where brave contestants are asked to photograph themselves wearing nothing but their brass monkeys in the most unusual places!

The facts about male cancers

• Prostate cancer is the most common male cancer with 19,500 new cases diagnosed each year in the UK. It is predicted to overtake both lung and breast cancer to become the most common cancer in the UK by 2018. Despite this fact, prostate cancer remains massively under-funded
• Testicular cancer is the most common cancer amongst young men, particularly between the ages of 20 and 35. Cases have risen by 70% in the last 20 years yet a MORI poll commissioned by everyman revealed that men are dangerously ignorant; 84 per cent know little or nothing about it

Where the money will go

• everyman is raising funds to establish the UK's first dedicated male cancer research centre - the everyman male cancer research centre - at The Institute's site in Sutton
• The fundraising target is £6 million, of which £2.9 million has been raised to date. £3 million is needed to build the centre, £2 million will go towards research and £1 million towards purchasing essential research equipment
• The centre will be jointly headed up by Professor Colin Cooper and Professor Alan Horwich, both from The Institute of Cancer Research

For further information please contact:-
The Press Office Tel: 0171 970 6030 email: