F+F for Men at Tesco joined forces with Everyman in 2006 by selling a limited edition 'Protect your Nuts' pants and keyring set to raise money for male cancer research.
The stylish cotton lycra trunks sold for Ј5 in over 380 Tesco stores across the UK, with all profits donated to Everyman.
Tesco was also committed to raising awareness of the issues around male cancer by putting a 'What Every Man Should Know' information booklet, with every pair of trunks.
